Creating and Using Saved Replies in Messenger

Having a standard way of replying to messages can be beneficial for a number of reasons. If you do not personally handle messages to your Business Page, but rather have an assistant or Social Media Professional who does so- they can stay true to your brand’s voice by sticking to the messenger templates you have created and provided, these are called “Saved Replies”.

Saved Replies are also useful for a busy Real Estate Professional in that you will no longer have to type answers to questions that you frequently find in your inbox, and you can stay consistent no matter what you have going on that day.

Messages on Facebook are a valid method of communication in our digital era, you do not want to miss out on what could be a vital source of connection for your business.  

 

To Create a New Saved Reply

Step 1)

Head over to your Facebook Business Page and click “Messages” at the top of the screen.

Step 2)

You will be brought to a Messages section for your Page. Locate and click the message icon in the bottom right side of the screen. This will be to the far right of the dialogue box.

*If you have never received a message before you will not be able to access the necessary areas to create your Saved Replies. To combat this you can simply ask a close friend to send a quick message to your Page.*

Step 3)

A pop up menu will appear with a few standard responses already loaded in, click on “Manage Replies”.

As a short cut, you may be able to click “Create new reply” (all users may not have this option).

Step 4)

In the pop up locate and click “Create Reply” at the bottom right of the window.

Step 5)

Enter a title (one you will easily recognize, not “reply 1”), when you have finished enter your message.

Click the heart icon to personalize your message. You can also add an image if needed.

Step 6)

Click “” when you are finished.

*You may use Saved Replies in your messages by clicking the “” button from the chat screen, select the reply and click to send.

 

To Delete or Edit a Saved Reply

Step 1)

Head over to your Facebook Business Page and click “Messages” at the top of the screen.

Step 2)

You will be brought to a Messages section for your Page. Locate and click the message icon in the bottom right side of the screen. This will be to the far right of the dialogue box.

Step 3)

A pop up menu will appear with a few standard responses already loaded in, click on “Manage Replies”.

Step 4)

Click the saved reply you would like to edit or delete.

Step 5)

Edit your reply and click to save, or if you are looking to delete the reply click “Delete”.

 

 

 

 

 

How to Set a Date to Stop Showing a Post in the Newsfeed

Have you ever been scrolling through your Facebook Newsfeed and came across a post informing you of an event you would like to attend but has recently passed, or displaying an offer that is already expired? Time sensitive posts can be a hassle for everyone, whether you’re the poster or the user viewing the post. Facebook has made it a little easier to combat this by allowing users to set an end date to their post’s Newsfeed display.

Setting an end date for your Post will stop displaying the post in the Newsfeed where anyone can see it in their feed, but the post will remain on your Pages Timeline. This means users won’t see a post for something they’ve missed unless they specifically go on to your Page and scroll through your posts- seeing past events in this case may even be beneficial as the user will know you are active.

 

Step 1)

Head over to your Facebook Business Page. Locate the “Write something…” box.

Step 2)

Create your post as usual, when you have finished locate and click the downward facing arrow next to publish.

Step 3)

Select “Schedule” from the drop down menu.

Step 4)

Check the box next to “Stop Newsfeed Distribution”. Set a time and date to stop showing your post in the Newsfeed.

*If you want to publish your post immediately, un-check the box next to “Publication”. Otherwise you will need to schedule your post at least 10 minutes in the future.

Step 5)

Click Publish or Schedule (depending on your choice in Step 4). You will see on your Page that you have at least one scheduled post.

 

 

How to Set a Messenger Greeting for a Facebook Page

Facebook Messenger is a great place to make first contact with your Facebook connections. Contact via Messenger only requires that a User send you a Message from your Page, so if they have not yet gotten your number or email a User can easily reach out to you for any information they may need.

It is important that you are at least responsive and frequently check your Facebook Messages, however you can also proactively set a Messenger greeting for your Page. This customized greeting will only appear the first time the User begins a conversation, and will appear before any messages are sent.  The greeting will appear regardless of whether messages are sent from the website or Messenger App.

 

Tips and Tricks:

  • Facebook will automatically create a standard greeting on your behalf, you may change this
  • You can include contact info, but don’t waste your character count on more than one contact
  • You have a character limit of 160, keep greetings short and to sweet

 

Greeting Templates: feel free to use these templates as a starting point for your greeting, the color text is representative of automated personalisation available in the greeting.

  • Hi [Person’s first name]! We look forward to helping you with all of your Real Estate needs. If your concern is urgent, please call me at [Your phone number].

 

  • Hello and Welcome! I would be happy to help with any Real Estate concerns, so send your questions my way. My listings can be viewed on my website [Your website].

 

  • Greetings [Person’s first name]! As a Real Estate Agent in beautiful (your area), I would love to answer any questions you may have about property in our area.

 

How to Get Started:

Step 1)

Head over to your Facebook Business Page, locate and click “Settings” at the top of your Page.

Step 2)

Locate and click “Messaging” on the left side of the screen.

Step 3)

Scroll down to locate “Show a Messenger Greeting”, switch to “Yes”.

Step 4)

Facebook will set a standard greeting automatically (shown in blue), to change this locate and click “Change” under “Yes”.

You will only have 160 characters to use in your Messenger greeting. You can add personalisation by clicking “Add Personalisation” at the bottom and selecting your option from the drop down menu.

In your greeting you can include the User’s first name, last name, full name, your website URL, or your phone number. We suggest using the User’s first name and including one piece of contact information. Remember your contact info is also on your Page and hopefully your Website.

Step 5)

When you have finished creating your greeting click “Save”.

How to Post on Facebook in Multiple Languages

For many Real Estate Professionals the ability to post on Facebook in multiple languages is integral to their business. Facebook’s mission has always been to build a more global community, with this in mind they have provided Pages with the ability to make the same post in multiple languages, which will then be shared to users in the Pages network. The language shown will depend on the viewers Facebook preferences (location and language settings).

Don’t miss out on any business because of a social media language barrier, we will outline the steps needed to post in multiple languages. We suggest making any posts about your Listings, Services, and any advice from you in all of the languages you are fluent in. Remember not to make a post in any language you are not fluent enough in to complete a Real Estate transaction.

 

Step One)

Head over to your Business Page, locate and click Settings at the top of the Page.

 

Step Two)

In the General Settings area, locate and click edit next to “Post in Multiple Languages”. You may need to scroll a bit to find it.

Step Three)

Locate the box next to “Allow people who manage this Page to post in multiple languages”, click to check the box. Click SAVE.

Once you have made this change to your Page you will not have to perform steps 1-3 again during later posting unless you would like to remove the ability to post in multiple languages. 

Step Four)

Head out of the Admin area and back to your Page’s Timeline by clicking “Page” at the top left of the screen.

Step Five)

Write the post in the “Write Something” box. Write your post in your default language.

Step Six)

Click “Write post in another language”. Click the downward facing arrow and select your language, if needed you can type to search. You may also change your Default Language if needed.

The text will auto populate, you may need to edit the translation for spelling or grammar.

Step Seven)

If you would like to add another language repeat step six.

Step Eight)

When you have finished click Publish to share your post.

*Note* Users who’s primary language is not included in the languages you have shared your post in will see the post in your default language.

New Feature Allows Videos as Cover Images for Facebook Pages

A few months ago, Facebook began beta testing Video Cover Images with a few featured big name Pages. Now Facebook is slowly rolling out the feature to everyone.

Via a pop-up displayed to Page Admins right in the Cover Photo area, the message is delivered that Pages may now use a 20-90 second video clip with dimensions of at least 820 x 312 pixels as their Cover Photo.

Video Cover Photos will auto-play on loop without sound, but viewers do have the option to play the video with sound by clicking a button.

Facebook regularly releases new functions via a slow roll-out, so while you may not have the feature just yet, keep an eye out for the pop-up letting you know.

 

How to add a Video as your Cover Image on Facebook

 

Before Getting Started:

  • If you do not yet have a video with the qualifying dimensions and length you will need to create one
  • You may use a video you have already uploaded as long as it is qualified
  • Make sure your video is relevant and branded, it’s better to have a relevant Standard Cover Photo than an unrelated Video Cover Photo

 

Step One:

Head over to your Facebook Business Page, hover over and click the camera icon in the top left corner of your Facebook Cover Photo

Step Two:

From the dropdown menu, select “Choose From Videos” to select a video you have previously uploaded to Facebook. Click “Upload photo/video” to upload a new video from your device.

If you select “Choose From Videos” but you do not yet have any qualified videos you will receive this warning message:

Once you have uploaded or selected your previously uploaded video, follow any remaining on screen instructions and click “Save”.

 

Can I Remove a Bad Review From Facebook?

Unfortunately when you allow reviews and ratings on your Business Page, there is always the small chance you will get a negative review, or even a fake review. Often after enabling reviews, users will ask, “If I get a bad review, can I take it down?”. The short answer to the question is, no you cannot remove a negative review from Facebook without disabling all reviews and ratings to the Page.

But that does not mean there is no avenue for you to take. In this Blog Post we will review the ways you can combat a bad review on Facebook.

  • Responding to a Negative Review

You can and should respond to all reviews on your Page. Even if your Page visitors see that someone has had a potentially poor experience (or simply a misunderstanding) they will know that you are diplomatic and reasonable by your courteous response to the review.

Remember, this should be non-confrontational. Apologize for the negative experience, thank the person for their feedback, and de-escalate the situation as much as possible. Refrain from mentioning your Business Name in the response so the negative review will not be prioritized on a Google search. You can even respond to a positive review to let users know you appreciate them.

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  • Reporting a Fake Review

Surprisingly, fake reviews are an issue on Facebook from time to time. Maybe the user has confused your Business Page for another Company, or the user is a “troll” and is just leaving a fake review to be malicious. You can report a review that has broken the Facebook Community Standards in some way, or one that does not focus on the product or service offered on your Page.

Whatever the reason, you do have the option to report reviews to Facebook. This however, is not an immediate process, reporting the review will submit it to Facebook for potential removal.

 

Step 1) Head over to your Business Page, locate and click on the Reviews tab

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Step 2) Locate and click the downward facing arrow, click “Report post”

step2

Step 3) State your reason for reporting and continue with the on screen instructions

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  • Removing the Reviews Section 

If you are having trouble with reviews you can always remove the Ratings and Reviews section from your Page.

Step 1) Head to your Business Page and click “Settings” in the top right side of the Page

Step 2) You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 3) Scroll through your tabs to find the “Reviews” tab, click into “Settings” and follow the on screen instructions.

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How to Enable Reviews to your Facebook Business Page

For a Real Estate Professional maintaining positive feedback from your clients is essential, but so is displaying those testimonials to your hard work. Enabling Reviews on your Facebook Business Page allows happy clients to leave you a public review and star rating, and visitors will see your overall star rating and any public reviews while on your Page.

You can also choose to set up notifications so that you will be alerted any time a review is left to your Page. We recommend setting up this feature so that you can stay on top of all things displayed on your Page. Step by step instructions will be included.

 

Tips to Consider:

  • Only ask for reviews from clients/peers you have worked with or interacted with already
  • If you receive a fake or spam review report it immediately
  • If you are having a problem with reviews you can always turn the feature off
  • You will need to add a valid address to your Page to enable reviews

 

 

How to Enable Reviews on Your Page

Step 1)

In order to enable Reviews you will need to enter a valid Address to your Business Page. Don’t worry, if your address changes later you won’t lose your reviews.

Head over to your Business Page and click “About” in the Tabs list under your Profile Image.

Step 2)

In “About” click on “Edit Page Info”

Step 3)

A Window will appear where you can enter details about your Business, click on “Location”

Step 4)

In “Location” check the box “Has a street address” and input your valid address. If you would like to show a map and check-ins on your Page check the box under the map display.

Click “Save Changes” when finished.

Step 5)

Refresh the Page and check for the Reviews tab under your Profile Image.

If you do not see the Reviews tab, click into “Settings” at the top right side of the Page.

Step 6)

You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 7)

Scroll down to see the tabs displayed on your Page and click “Add a tab”.

Step 8)

In the window locate “Reviews” and click “Add Tab” to the right. When you have finished close the window.

Step 9)

You will now see the “Reviews” tab listed, you may arrange your tabs in any order you like. We recommend keeping “Posts” at the top.

To remove a tab (if applicable), simply click into “Settings” and follow the on screen instructions.

 

 

 

How to Set Up Review Notifications on Your Page

Step 1)

Click on “Settings” in the top right corner of the Page.

Step 2)

In the left column, locate and click “Notifications”.

Step 3)

On the Notifications screen, locate “New Reviews” under “Edit your notification settings for”, here you can manage what notifications you receive on Facebook. You will notice “Turn on” or “Turn off” to the right. Turn on notifications as you see fit.

Facebook “Live With” and the Growing Live Features

Facebook has been pushing their Live capability for quite a while now, consistently coming up with fresh ways to keep audience members engaged and bring users on over to Facebook Live. People already comment 10 times more on Facebook Live videos than regular videos and Facebook is working to hone in on the most effective ways to grow those numbers even further.

Just this last week the Social Media giant has released two new features. Live Chat with Friends– a feature that allows users to watch Live Video and invite their friends to a semi-private chat. Users in the chat can see and respond to the messages but the Chat with Friends is separate from public comments.

Facebook has also rolled out Live With. Live With allows users who are broadcasting Live Video to invite a collaborator to go Live with them. This means that you can now give multi-person presentations via Facebook Live without being together in person. This feature in particular will certainly be useful for Real Estate Professionals.

Live With gives Users (especially busy Real Estate Agents and Companies) the ability to collaborate on video without being physically together- saving you time, and bringing more quality content to your audience to attract leads. Now rather than going Live alone, you could invite some distinguished guests to spread knowledge to your fans.

Here are some ideas for using Live With for Real Estate:

  • Invite a professional you work closely with to explain their field and how they can help your potential clients. Do you work with a specific mortgage lender or home stager? Invite them on to give a presentation with you.
  • Include more members of your team in Live. Maybe you’re part of a Real Estate Team and you feel that you’re stronger together- go Live with each other without needing to be in the office.
  • Have a few guests on in one Live Session and make it a special Real Estate 101 Presentation. You can switch out who is going Live with you, invite more than one guest speaker to give a Live presentation to your followers.

Before going Live, let everyone know in advance with a post prior to the Broadcast. We suggest creating an eye catching image like the one below. 

 

Getting Started:

1. To Go Live With another User simply Go Live using the Facebook App (iOS or Android only). Not sure how to Go Live at all? We’ve got the steps laid out here.

Once you have successfully started the Live Broadcast swipe left to view the Live Viewers

2. Locate and tap the thumbnail image of the profile picture of the User you would like to Go Live with. Tap Invite to Broadcast.

Please note that the User you wish to invite MUST be watching the Live Broadcast in full screen mode using the Facebook App for iOS or Android, otherwise they will not appear on the list of Users to invite.

3. The User will receive an invite and you the Broadcaster will see “Inviting”

4. When the User accepts your invite they will join you on screen in your Live Broadcast.

5. To remove the User from your Live Broadcast simply tap the “x” on your Guest’s image.

 

How to Create and Use Facebook Slideshows for Real Estate

As a Real Estate Agent you know the value of sharing your listings online- 92% of homebuyers use the internet as an information source. With Facebook’s massive Daily Active User base of over 1.2 billion people, the platform is an excellent place to display your listings to a large audience.

Sharing your listings and photos to your Facebook Business Page is a great start, but if you’d like to give your post that extra bit you can easily create a Facebook Slideshow right from your Page. A Facebook Slideshow is a series of up to 10 photos played in the video with a background music track. Users can use a Slideshow as a Facebook Ad, however you can also create a Slideshow and share it as a regular Facebook Post.

Feel free to get creative with your Slideshows! You can make them for any and everything, and they’re a simple way to create video straight on Facebook.

 

Here are some ideas for how to use Slideshows in Real Estate:

Listings: Share your listings a little more memorably. Arrange your favorite photos of your listing and add background music. You can’t add a text overlay in Facebook Slideshows, but you can always get around this by adding text to your images before uploading them to your Slideshow. Add facts about the listing on each photo for your viewers. When you post a Slideshow you also have the ability to “say something about this”, there you can add details about your listing if you’d like to stay away from a text overlay all together.

Open Houses / Events: Get the buzz going for your Open Houses and Events in advance on Facebook by creating a Slideshow with all the information needed and some relevant photos. For an Open House you can create an image with the Event details like time and date and follow it in the Slideshow with some photos of your listing. Canva is a great free image creation tool if you need to create an informative image for your Slideshow.

Educational: People in all stages of the Real Estate selling or buying process will follow your Business Page, you can show your knowledge of the industry and provide value to your followers by sharing informative and educational content from you personally to your Business Page. Think of an educational Slideshow as a PowerPoint that exists only in Facebook. Use an image creation program like Canva or Photoshop to create informative slides about everything from Home Staging to Home Inspections and more. If you’d rather share your educational content without worrying about creating images for slides, you can always go Live!

 

 

How to Get Started:

Step One)

Head over to your Facebook Business Page. Locate and click on “Share a Photo or Video” in the write something box.

Step Two)

In the pop up, select “Create Slideshow”

 

Step Three)

A window will appear, from this window you may create your Slideshow. First add your photos by clicking “Add Photos”.

Step Four)

You can select photos you have already shared from the labeled image galleries, or you can upload new files from your computer by clicking “Upload Photo”. You also have the option to take a photo with your computer’s camera by clicking “Take Photo”. When you have finished selecting the images you would like to include in your Slideshow click “Add Photos”.

Step Five)

If needed, you can rearrange the order in which the photos will display in your Slideshow by clicking, dragging, and dropping them in place on the bottom reel display.

Step Six)

Set the Aspect Ratio of your Slideshow. We suggest leaving it as it, but you do have the ability to change this if needed.

Set your Image Duration, this will be the same for every image in the slideshow. 3-5 seconds is good, if you have text on the images though set the length at 5 (as long as can be displayed).

Select your Transition, would you like a normal transition or a bit of a fade?

Step Seven)

At the top of the window locate and click “Music”. Here you may add background tunes to your Slideshow. You do have the ability to upload your own tracks, however Facebook provides plenty of sample music for you to choose from.

Scroll through, give them a listen and choose your favorite. The emojis at the top of the list of tracks are different categories. You can listen to a track by hovering over it to reveal the play button, and clicking play. To select a track simply click it (you do not need to click the upload button if you have selected a pre-existing Facebook track).

Step Eight)

When you are sure you’ve finished locate and click “Create Slideshow”.

In the window that appears add any text you would like to include where it says “Say something about this Slideshow…” when you have finished click “Publish”.

Posting the slideshow will take a moment and the post will not immediately appear on your Page. You will get a notification from Facebook once your Slideshow has successfully posted, typically this takes less than 5 minutes.

Introducing the Facebook Frame Studio

 

The Facebook vs. Snapchat war has gotten a little deeper. Frequent users of Snapchat may know that there has long been the option to submit and purchase your own branded Snapchat frames to be set by location and date. Community frames can be submitted for free while branded and specialty (Birthdays and Events) could be purchased.

Facebook has now released their own Frame Studio – and it’s free… for now.

While frames have been available on Stories for some time now, users can now create and submit their own frames for use in Facebook Stories/the Facebook App. These frames can then be set to only be available in a certain location, for a predetermined amount of time, or to people in any location at any time if your frame isn’t time sensitive or geo-specific. You can also use frames you create on your posts after they get approved (steps for this will be all the way at the bottom of the post).

If you’ve got a very active Facebook audience or are planning an event with high foot traffic, a frame could be the perfect way to make your name stand out and increase your brand visibility.

** To create a frame for Facebook you will need some design skills and access to a design program (like Photoshop). If you’re unsure about your ability to create a frame there is always the option to hire a professional designer (reach out to your Social Media Coordinator for a quote from Solved).

 

How to Use Frames for Real Estate

Networking Events: If you’re hosting an event it is a great idea to create your own Facebook frame, especially if you know the people attending will be tech savvy. If you’re attending an event, creating a Facebook frame could be a great way to stand out and let people know you’re there.

Open Houses: Have you been planning this Open House for a while now and you know you’ve got a pretty large prospective audience? Make a Facebook frame and encourage users to take photos of themselves/the property. You’ll get the extra boost from all of their friends viewing your frame and they’ll feel a little more at home.

Client Appreciation: Once you finally seal the deal on that home sale, make your clients a custom Facebook frame to show off their new dwelling and give yourself some credit.

 

How to Get Started

Step One:

You will need to create a design in an image creation software (like Photoshop). If you are unable to create a design you may need to hire a professional. Your design should be crisp, clear, and not too large. If your frame takes up too much of the photo space, people will be less likely to use it as their pictures will be disrupted. You can use your logo (only when publishing AS your Business Page), but we encourage incorporating your logo into something more unique to attract more users. If your logo is the only part of the design, your frame will most likely not be accepted by Facebook.

Step Two:

Once you have a design for your frame you can head over to the Facebook Camera effects platform and click “Create a Frame”.

 

Step Three:

Click “Get Started”

Step Four:

In the editing screen, click “Upload Art”. Select your design from the files on your computer and upload it. You can drag your design and adjust the dimensions on this screen. Check the two displays on the side to make sure your design falls where you want it to.

You may upload more than one file, so if your design stretches across the whole screen it will be easier to adjust for size by uploading separate files. Click “Next” when complete.

 Step Five:

Enter your Frame name, this will be used to keep track of your frames, make sure it is something more specific than “Frame 1”.

Select the owner of your Effect, if you’re creating a frame for Business reasons be sure to select your Business Page- you may not be able to promote your Business without making your Business Page the owner.

Schedule your frame. You can choose to make the frame active as soon as it is approved by Facebook, or set a specific time to display your frame.

Be sure to include keywords that are relevant to your frame. If it is for your Real Estate networking event called Real Estate Spring Fling, don’t use keyword “puppy pictures”.

Click “Next” when complete.

Step Six:

Review your frame one last time. Make sure that your frame appears exactly as you’d like before hitting “Submit” on the bottom right side of the window. If you’d rather save your design and come back later click “Save as draft” on the bottom left side of the window.

Step Seven:

Let people know about your frame! Facebook users are only able to use frames created by their friends or the Pages they follow (like). Make sure to share a post to Facebook letting your friends and followers know they can use your frame from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.

If you’re at an event let attendees know that they can access your frame by liking your Page and then from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.

We created the sample design below using Canva, an image is a great way to announce your frame to your Facebook network!

 

 

After Approval

 

Once your frame has been approved by Facebook you will be able to use the frame in your own posts and on photos you already have saved to your computer.

From desktop locate the “Write something…” box and the icons below, click the downward facing arrow that reads “See All” to reveal more option icons.

Locate and click on “Create a Post with Your Frame”

In the window, first select which of the frames you have created that you would like to use, then choose the photo. You can upload a photo from your computer by clicking “Upload Photo” or you can choose an existing photo by clicking “Use Existing”. When you have selected your photo you may then add text, say anything you would like about your frame or the photo you have used with your frame.

When you have finished your post click “Publish”.

 

When you have finished go check your Page to see that the post appears as desired.

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